The rise of private lending has transformed the financial landscape, offering borrowers more options outside traditional banking. At the heart of this revolution is Salesforce software, which enhances efficiency and transparency in the lending process. With its powerful CRM capabilities, lenders can manage client relationships, automate workflows, and analyze data to make informed decisions. This streamlining not only improves customer experience but also allows lenders to respond quickly to market changes. The integration of technology in private lending is reshaping the industry, making it more accessible and efficient. Explore how Salesforce is driving this change in the full article linked in the show notes.