In the latest article, explore AJ Equity's transformative journey in enhancing loan origination processes through the integration of Salesforce software. Discover how this strategic move has streamlined operations, improved customer engagement, and increased overall efficiency in lending. Learn about the challenges faced during the implementation and the significant benefits that followed. If you’re curious about optimizing your own loan origination process or want to stay ahead in the fintech space, this article is a must-read. Check the show notes for the link to the full article!